Time, made personal: A Sartory Billard watch begins with a conversation. Each timepiece is the result of a shared journey. Designed hand-in-hand with the collector, shaped by their story, and refined by our craftsmanship. No prerequisites. No shortcuts. Just the patient work of creating a watch that could belong to no one else.
Introduction of the SB06 and Sartory Billard’s first in-house flying tourbillon movement, marking the brand’s entry into Haute Horlogerie.
Focus on individual expression: Each watch is created through direct dialogue with the client.
Launch of SB04 collection, known for highly customisable dials and unique client collaborations, gaining traction among collectors worldwide.
Armand Billard founds Sartory Billard in France, starting with a personal project that evolves into a full-fledged independent brand focused on bespoke watchmaking.