ABOUT SHH

THE BEST FROM THE WORLD OF HIGH-END WATCHMAKING

As the haute horlogerie arm of Sincere Fine Watches, SHH will offer to discerning collectors, the best from the world of high-end watchmaking.

SHH will continue its ongoing mission in horological education through the creation of exclusive events, and strengthen its preeminent position in authentic luxury retail.

A BEACON AND CHEERLEADER FOR INDEPENDENT WATCHMAKING

In response to the increasing sophistication of collectors in Asia and the increasing demand for more depth in the experience of independent brands, the new SHH will elevate the established reputation of the former boutique, and offer a purer experience. Furthermore, the new SHH will take on the mantle of becoming a beacon and cheerleader for independent watchmaking, with the aim to raise the level of the retail experience for watch collectors.

THE GOAL OF SHH WHEN IT WAS FIRST ESTABLISHED IN 2005 WAS TO BE A CHAMPION FOR THE WATCHES OF INDEPENDENT BRANDS, AND TO BE A PLACE WHERE COLLECTORS COULD EXPERIENCE RARELY SEEN BRANDS IN PERSON.

A NEW CHAPTER BEGINS OF A CONTINUING JOURNEY

Over the years, as watchmaking has become more mainstream in acceptance, independent watchmaking has flourished, and what was once on the margins of the awareness of watch collectors has come to the forefront in the present day, partly due to the efforts of retailers like SHH in not just being a beacon and cheerleader of independent watchmaking but an educator in the details of what they are all about.