GENUS, a name derived from Latin meaning "A new class, a beginning," reflects the brand's philosophy and commitment to innovation. Founded in 2018 by Sébastien Billières and Catherine Henry, the brand's journey began with a vision to redefine traditional watch design, setting the stage for a new era in timekeeping. This commitment to pushing boundaries was recognized in 2019 when GENUS was honored with the Mechanical Exception Prize at the Grand Prix Horlogerie de Genève (GPHG).

The essence of GENUS lies in its unique design and captivating display of time in perpetual motion. Entirely conceived, developed, and manufactured in the brand's Geneva workshop, each GENUS timepiece is a result of meticulous craftsmanship and cutting-edge technology. The manufacturing process upholds the exacting standards and requirements of Haute Horlogerie, ensuring that every detail meets the highest level of hand-finishing and decoration.

GENUS stands at the forefront of innovation, exemplified by its world premier status and the two patents pending for free-moving mechanical elements that tell the time. These patents highlight the brand's commitment to pushing the boundaries of what is possible in watchmaking. As a trailblazer in the industry, GENUS also sets itself apart through the ethical sourcing of materials. The use of RJC-certified gold and leather further underscores the brand's dedication to responsible and sustainable practices.